CUSTOMER DEVELOPMENT MANAGER

Katerina comes from the magical world of Communication and Public Relations, bringing with her a mix of experience, strategic thinking, and tons of heart — her last name does mean “soul,” after all!

Joining the Avocado Learning Experiences team was a no-brainer — a natural next step — because she knows that learning is the secret weapon for shifting behaviors, empowering people, and turning teams into full-on dream teams.

But Katerina doesn’t just “run” projects; she builds lasting relationships of trust with her beloved clients, based on authenticity, care, and a generous dose of humor.

With a strong sense of justice that never sleeps, she’s the voice of the underdog — especially for vulnerable groups. She dreams of a world where everyone feels truly seen, heard, and respected. And if you ask her what her secret is, she’ll smile and tell you: “Our strength lies in our differences, not our similarities!” And that fire? She brings it with her — to her work, her life, and her heart!